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Churn Rate: What It Is And How To Lower It

Acquiring a new customer can be up to 25 times more expensive than retaining or upselling existing customers. In an economy of scale, that’s huge, so smart companies focus on delivering value to their existing customers. But sometimes, existing customers choose one of your competitors. That’s churn, and it’s an indicator of how well your […]

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A Quick Guide On How To Promote Your Ecommerce Site

Starting an ecommerce store is tough. You’ve got to consider hosting, finding a good store builder, uploading all your products, signing courier deals for shipping internationally, managing stock… And when you’re through with it all, you might not have any clients to sell to. Because once the hard part is over… Another hard part starts. […]

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