What do you think about when you address your customers? In your product descriptions, email newsletters, even customer support calls. Your insinctual answer might be “my target audience”, but is it really what you have in mind? If you truly think about that whenever you write anything customer-facing, how well do you understand your target […]
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Google Analytics can be one of the strongest software in your ecommerce toolkit. Its reporting isn’t limited to the number of visitors on your site, or the amount of conversions in a month. You can use Google Analytics to uncover finer details, like: At what point do people leave your funnel? What elements on your […]
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Running a successful ecommerce business is all about the small details. Once you have a good website, clear funnels, and a marketing plan to last you until December, it’s time to find the little things that can make a difference in your sales. Writing the best product description you can, for all of your entries, […]
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