What do you think about when you address your customers? In your product descriptions, email newsletters, even customer support calls. Your insinctual answer might be “my target audience”, but is it really what you have in mind? If you truly think about that whenever you write anything customer-facing, how well do you understand your target […]
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Running a successful ecommerce business is all about the small details. Once you have a good website, clear funnels, and a marketing plan to last you until December, it’s time to find the little things that can make a difference in your sales. Writing the best product description you can, for all of your entries, […]
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If you achieved maximum market penetration in your country, or if you just dream big from the get-go, you might want to start shipping internationally with your ecommerce store. But it’s not so straightforward. Not only do you need to find an international courier service, you need to make sure you state shipping times accurately […]
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Last year brought a lot of good things for the world of ecommerce. Stuck at home, a lot of people inevitably did their shopping online. Experts have actually said that the pandemic brought the adoption of online shopping 5 years into the future. But there’s still a lot for retail businesses to do in order […]
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Acquiring a new customer can be up to 25 times more expensive than retaining or upselling existing customers. In an economy of scale, that’s huge, so smart companies focus on delivering value to their existing customers. But sometimes, existing customers choose one of your competitors. That’s churn, and it’s an indicator of how well your […]
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Starting an ecommerce store is tough. You’ve got to consider hosting, finding a good store builder, uploading all your products, signing courier deals for shipping internationally, managing stock… And when you’re through with it all, you might not have any clients to sell to. Because once the hard part is over… Another hard part starts. […]
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Cart abandonment is a bummer to deal with when you’re running a promising ecommerce store. Sales are slipping from your grasp, and it will bug you for as long as you don’t take any action towards it. However, you shouldn’t feel too discouraged. The fact that shoppers are browsing your store and showing an interest […]
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If you’re selling online, nothing matters more in your customer journey than that final commitment to purchase. The checkout process is arguably the most important part of your funnel, because if you can’t seal the deal at that stage, then what hope have you got with the rest of your leads? The key to getting […]
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