Acquiring a new customer can be up to 25 times more expensive than retaining or upselling existing customers. In an economy of scale, that’s huge, so smart companies focus on delivering value to their existing customers. But sometimes, existing customers choose one of your competitors. That’s churn, and it’s an indicator of how well your […]
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Starting an ecommerce store is tough. You’ve got to consider hosting, finding a good store builder, uploading all your products, signing courier deals for shipping internationally, managing stock… And when you’re through with it all, you might not have any clients to sell to. Because once the hard part is over… Another hard part starts. […]
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Cart abandonment is a bummer to deal with when you’re running a promising ecommerce store. Sales are slipping from your grasp, and it will bug you for as long as you don’t take any action towards it. However, you shouldn’t feel too discouraged. The fact that shoppers are browsing your store and showing an interest […]
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Since the COVID-19 pandemic started at the beginning of last year, cash has seen a marked decline in use. Due to perceived dangers in spreading the virus, retailers and online stores alike have encouraged customers to pay with a card or with their smartphone. On top, brick-and-mortar stores have seen a loss in customer base. […]
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Like many industries, the payments industry is going through a world-wide disruption thanks to digital transformation and the advent of AI. And that’s for the better. New technologies have transformed the payments market drastically. Just think back to 20 years ago, when ATMs were a must if you wanted to pay for something and you […]
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Unsatisfied customers will always be a reality for online merchants. Regardless of how much you focus on delivering stellar products and exceptional customer support, some of your customers will still demand their money back. The reasons for that are diverse. It might be that you’re communicating your product’s features the wrong way. It might be […]
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If you’re selling online, nothing matters more in your customer journey than that final commitment to purchase. The checkout process is arguably the most important part of your funnel, because if you can’t seal the deal at that stage, then what hope have you got with the rest of your leads? The key to getting […]
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